Meyree Xayavong-Escobar, 39
Account Manager Supervisor, PRO*ACT, LLC, Monterey, CA
June 12, 2026 | 3 min to read
SHORT BIO
Hometown: Merced, CA
Hobbies: Hiking, Being outdoors, Volunteering, Traveling
Family/Community: Married, 2 children, US Committee, Salvation Army
Motto in life: “Seek first the kingdom of God and His righteousness, and all these things will be added to you.” Matthew 6:33.
With more than 13 years of experience in retail and customer service, Escobar has built a career centered on service excellence and cultivating strong, lasting relationships. Since joining PRO*ACT in 2017, she has progressed from account assistant to account manager supervisor, consistently demonstrating growth, initiative, and leadership. In recent years, she has played a pivotal role in transforming PROACT’s account management team, overseeing operations that support more than 150 distributors nationwide. Under her leadership, distributors have reported high levels of satisfaction in vendor relationships, contract management, and day-to-day support.
Escobar has further strengthened her leadership capabilities through several professional development programs, including PRO*ACT’s Emerging Leaders Program and the IFPA Emerging Leaders Program at the University of Arizona. She is also currently participating in SEPC’s Next Generation Leadership Academy (Class 4), continuing her commitment to growth and industry leadership.
Q: What do you wish you knew when you first started your career?
I wish I had known early on the importance of truly understanding the business and being proactive. It’s not just about completing daily tasks, it’s about knowing your customers, understanding your suppliers, and seeing the bigger picture. That’s what allows you to lead effectively, build strong relationships, and create long-term success.
Q: What is the one thing in produce that you are most passionate about?
What I’m most passionate about is the relationships. The produce industry is built on trust and connection, and having the opportunity to build meaningful partnerships with both customers and suppliers is what drives me every day.
Q: What accomplishment are you most proud of in your career?
One of the accomplishments I’m most proud of is leading a team and helping develop them into high-performing account managers. Seeing their growth, confidence, and success is incredibly rewarding.
Q: What do you think drives growth the most in the industry?
Growth is driven most by relationships and adaptability. When you truly understand your customers and build strong partnerships with your suppliers, you create a foundation for success. From there, staying aligned with consumer trends like health, convenience, and sustainability allows you to continue growing and evolving with the industry.
Q: What are some trends you think fuel consumers to purchase more produce?
Health is the biggest driver; people want to eat better and see produce as part of that. But convenience is huge too. If it’s easy and ready to use, people are more likely to buy it. On top of that, trends, like local sourcing, sustainability, and even social media recipes, are really influencing what ends up in their carts.
Q: What advice would you give someone new to the produce industry?
My advice would be to stay curious and committed to learning. Be a sponge, take in as much knowledge as possible, ask questions, and continuously look for ways to grow.
NOMINEES
