Matt Quiring, 37

Senior Vice President, Brand, Product and Marketing, Nature Fresh Farms, Leamington, Ontario

June 12, 2026 | 3 min to read

SHORT BIO

Hometown: Leamington, Ontario
Hobbies: Golfing, Watching sports
Family/Community: Married, 3 children, Executive Sponsor to Nature Fresh Farms Philanthropic Committee
Motto in life: Go big, or go home.

A second generation in produce, Quiring has built his career at Nature Fresh Farms through a progressive, hands-on path that began on the picking line and moved through quality assurance before transitioning into commercial leadership.

After gaining early operational experience, he joined the Nature Fresh Farms Sales team when it was established in 2010. He soon advanced from sales/category manager into retail account leadership. In those roles, he helped build retail accounts from the ground up, developed partnerships with major retailers and customers, and became a key contributor to the company’s growing commercial platform.

He was promoted to director of sales in 2020, overseeing the development of retail accounts and helping lead the expanding sales team. He later advanced to senior vice president of sales and marketing, and in 2025, moved into his current role.

Across these roles, he has contributed to the company’s growth in sales strategy, category development, product innovation, retail partnerships, and brand-building. His leadership has also supported team accomplishments in packaging and brand innovation, including Nature Fresh Farms earning multiple PAC Global Awards over the past three years, with recognition for initiatives such as Taste Good, Feel Good, Snack Happy, HallowYoom, and Organic Little Obsession Strawberries.

Q: How did you begin working in the produce industry and why?

My dad started a business when I was a child. I always watched his hard work ethic and the passion he had for creating excellence, so I always knew I wanted to be part of that.

As soon as I was done with high school, I opted for my advanced education to be on the job — learning, developing, and growing from the strong people we had in our business and were partnered with.

Q: What do you wish you knew when you first started your career?

Be more curious. Being curious uncovers things that you never would have thought about as an individual. Gathering other perspectives is so important because everyone has ideas, and without asking the right questions, some of those ideas may go unsaid.

Q: What is the one thing in produce that you are most passionate about?

The people. We have some of the most intense, passionate, and good-willed individuals.

Q: What accomplishment are you most proud of in your career?

Given I was the first employee hired at our sales organization, being part of the growth from $40,000,000 to $1 billion in revenue is something I couldn’t have ever fathomed.

Q: What do you think drives growth the most in the industry?

Having curiosity and craving more — whether that be learning, success, relationships or personal development.

Q: Where do you think growth happens the most?

A true, clear, and convicted view on who your target customer is. Get to know them well and focus on the things that drive them to buy more. Then focus on what you can do to help that. Be their choice, every time, and don’t get caught up in the noise around you.