Eric Cowles, 36

Director, National Accounts, TheogCompanies, Salinas, CA

June 12, 2026 | 3 min to read

SHORT BIO

Hometown: Bowling Green, KY
Hobbies: Golf, Hunting, Travel
Family/Community: Married, 2 daughters
Motto in life: Build something that matters.

Cowles began his career in the produce industry in 2012 as a retail business analyst with Caito Foods, supporting the Dollar General produce business. Working closely with the merchandising team, he built a strong foundation in wholesale operations while gaining hands on experience with large scale retail execution.

Partnering with the director of produce, he supported the development of the distribution network, alignment of store operations, and execution of assortment strategy. These efforts directly supported Dollar General’s expansion of its produce footprint from 73 to more than 4,000 store locations.

In 2021, Cowles accepted the role of regional sales manager with Dole Fresh Vegetables, supporting Mid Atlantic and Southeast accounts within the value-added packaged salad division.

Dole Fresh Vegetables transitioned to TheogCompanies following its acquisition by Arable Capital Partners. TheogCompanies family of brands includes Bud Fresh Vegetables, Dole Fresh Vegetables, josie’s organics and organicgirl.

Q: How did you begin working in the produce industry and why?

I got started in the produce industry shortly after graduating from Western Kentucky University with a degree in finance. Like many new graduates, I applied to a wide range of roles through the university’s career portal. Through a combination of timing and opportunity, I accepted a position with Caito Foods, supporting the Dollar General account. That role became a truly impactful introduction to the industry, as it allowed me to be part of Dollar General’s broader effort to help fight food insecurity in rural communities with limited access to fresh produce.

Q: What is the one thing in produce that you are most passionate about?

The people. This industry was built and will continue to stand on its relationships. The legacy, hard work, and dedication shown by the people within this industry is truly incredible.

Q: What accomplishments are you most proud of in your career?

In 2024, I had the opportunity to participate in the Saint Joseph’s University Future Food Industry Leadership program. Being a part of this program helped me gain different perspectives from others in the food industry.

Q: Where do you think growth happens the most?

That’s a tough one. Every function within this industry must continually evolve and adapt to meet changing consumer needs and preferences. If I had to choose one, I would highlight product innovation. Consumers are always seeking the next best thing, greater value, and more convenient options. While maintaining a strong connection with the core customer is essential, it’s equally important to keep product offerings fresh, relevant and engaging.

Q: What are some trends you think fuel consumers to purchase more produce?

Convenience, nutrition, quality, and value remain central to today’s consumer priorities. Shoppers are increasingly seeking products that feel relevant and deliver a strong value proposition. While price certainly matters, it is the overall value of a product that resonates most, especially in the current economic climate. Trends continue to shift toward higher-protein, lower-sugar options. Balancing these factors is no small task, but it is essential to delivering a strong and satisfying consumer experience.

Q: What advice would you give someone new to the produce industry?

Take every opportunity to learn and grow. Be willing to lean in as a teammate and learn all facets of the business when possible. Always lead with integrity and stay focused on building your personal brand.