Hana Mohsin, 33

National Sales Manager, Misionero, Gonzales, CA

June 12, 2026 | 3 min to read

SHORT BIO

Hometown: Salinas, CA
Hobbies: Traveling, Pickleball, Her dogs, Reading
Family/Community: Make-A-Wish volunteer
Motto in life: Better to be red in the face once than to blush a hundred times.

Mohsin is known for being passionate about sustainability and pushing for sustainable practices within her organizations and industry associations. Her roots in the produce industry run deep; she grew up in the Salinas Valley, where the view from her family home was a patchwork of endless produce fields, and spent formative years in her family’s strawberry fields in Castroville, CA.

While earning a marketing degree at Fort Lewis College, she interned with Taylor Farms’ marketing department, gaining early exposure to brand strategy and consumer engagement in the fresh produce space. After graduating in 2015, she relocated to Columbia, SC, joining Fresh Express/Chiquita as a retail specialist. There, she managed the Charlotte division of Publix stores, building lasting retail relationships across the region and honing skills in account management, in-store merchandising and retail sales execution.

She returned to California in 2017 to join Markon as product coordinator. In 2020, she advanced to senior multi-units associate where she played a key role in annual contract management, multi-unit sales strategy, and sustainability initiatives, co-managing the Markon Sustainability Task Force.

In 2020, she brought her blend of sales, marketing, and sustainability expertise to Misionero as a marketing coordinator, spearheading the Produce and Reduce Zero Waste Initiative before being promoted to national sales manager, where she oversees key accounts and drives revenue growth. She is a graduate of SEPC Next Generation Leadership Academy and served as a CPMA Sustainability Committee member from 2019 to 2020.

Q: What do you wish you knew when you first started your career?

Looking back, I wish I had known that it’s OK not to have all the answers at the beginning of your career. Early on, I put a lot of pressure on myself to figure everything out quickly and to always make the right decisions. With experience, I’ve learned that growth comes from asking questions, seeking guidance, and being open to learning from mistakes.

I also wish I had realized sooner the importance of patience, building a career and developing expertise takes time, and each step along the way is valuable. Today, I appreciate that progress is a journey, and I’m grateful for the lessons learned along the way.

Q: What is the one thing in produce you are most passionate about?

I’m most passionate about the people. From those working tirelessly in the fields and packing plants to the teams behind the scenes, it’s their dedication that makes everything possible.

My favorite part of my job is taking others on field tours — seeing their reactions when they truly understand the effort and care behind every clamshell of strawberries or bag of romaine is incredibly rewarding. Witnessing that moment of realization and appreciation is inspiring and reminds me why I love being part of this industry.

Q: What accomplishment are you most proud of in your career?

One of my proudest accomplishments is relocating to Charlotte, NC, to advance my career. Moving across the country to the East Coast — without knowing anyone — was both a personal and professional leap of faith. This experience pushed me out of my comfort zone and challenged me to adapt, build new relationships, and truly integrate into a new community.

Taking this step not only expanded my professional network within the produce industry, but also enriched my personal life by allowing me to form lasting friendships and connections.