Jessica Levac, 38
Director of Sales — Fresh Division, Bellemont Powell Ltd., Boucherville, Québec
June 12, 2026 | 3 min to read
SHORT BIO
Hometown: Marieville, Québec
Hobbies: Discovering new restaurants, Volunteering with animals, Unwinding in nature
Family/Community: 1 daughter
Motto in life: Lead with integrity, work hard, and always stand up for the people around you.
Levac began her career in the produce industry in 2012, handling the order desk and acting as a sales assistant for produce broker, Bellemont Powell, where she gained hands-on experience in sales and logistics. During her 12 years there, she moved into roles with increasing responsibility in retail strategy and account management, helping develop programs, support product launches, and strengthen partnerships between suppliers and major Canadian retailers.
In 2022, she became director of sales. In this role, she leads strategic retail partnerships and business development. She focuses on developing innovative programs, aligning supplier capabilities with retailer strategies, and building long-term partnerships that drive sustainable category growth.
She was selected as the 2022 winner of the Quebec Produce Marketing Association (QPMA) Next Generation Program, serving as the Next Generation Intern, while assuming interim board member responsibilities, supporting government relations and advocacy initiatives, and actively contributing to all association committees.
She has served as a member of the CPMA Education Committee and PFP Alumni Sub-Committee since 2022, and has been chair of the CPMA Women in Produce Working Group since 2023. She served as chair of the QPMA Next Generation / Emerging Talent Committee in 2023-2024, co-organizer of the Inaugural CPMA Women in Produce Summit in April 2025, and co-chair of CPMA Convention Retail Tours (100th Convention and Tradeshow in Montreal) in 2025. She was a part of CPMA’s Passion for Produce Alumni Class of 2022, was named CPMA’s Young Professional of the Year in 2024, and was most recently selected as a 2026 Outstanding Women in Produce nominee.
Q: What do you wish you knew when you first started your career?
I wish I had understood earlier just how relationship-driven the produce industry is. Technical knowledge and operational skills are important, but long-term success in this business really comes down to trust. Over time, I learned that transparency, reliability, and strong communication are what build lasting partnerships. When challenges happen, and they always do in produce, those relationships allow everyone to work through them together.
Q: What is the one thing in produce that you are most passionate about?
I’m passionate about making fresh produce more accessible and convenient for consumers. As lifestyles become busier, the industry has a real opportunity to innovate in ways that make it easier for people to incorporate fresh foods into their daily routines.
Produce plays an important role in both health and the overall shopping experience in stores, and finding ways to keep the category exciting, approachable, and relevant is something I care deeply about.
Q: What accomplishment are you most proud of in your career?
One accomplishment I’m especially proud of is serving as chair of the Women in Produce Working Group within the Canadian Produce Marketing Association. Supporting mentorship and helping elevate other professionals in our industry is something I care deeply about, and I’m grateful to contribute to initiatives that encourage the next generation of leaders in produce.
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