Brooke Becker, 37

Senior Vice President of Sales and Marketing, Mission Produce, Oxnard, CA

June 12, 2026 | 3 min to read

SHORT BIO

Hometown: Clovis, CA
Hobbies: Family, Faith, Staying active
Family/Community: Married, 2 daughters, Reality Ventura Church
Motto in life: Stay steady in the chaos, take care of people, and lead with passion and drive.

Becker entered the produce industry through a buying and selling internship at Kroger, where she gained cross-commodity experience in grapes, melons and vegetables. She joined Mission Produce as a sales intern after being recruited at a campus career fair and has spent the past 15 years advancing.
During her tenure, she has been a driving force behind Mission Produce’s transformation from a small, privately held company into a global leader in the worldwide fresh produce business.

Today, she directly oversees approximately $1.4 billion in annual sales. Under her leadership, Mission Produce has earned several prestigious industry awards, including Walmart’s Supplier of the Year (2025), UNFI’s Circle of Excellence Supplier of the Year (2024), and Grocery Outlet’s Supplier of the Year (2026).

She has led key initiatives, including the successful launch of Mission’s retail-ready mango bag program, and contributes to enterprise-level strategy around market development, geographic expansion, and new commodity growth. She serves as a director on the Peruvian Avocado Board and has been an active member of Ventura County Young Farmers & Ranchers for 15 years.

Q: What do you wish you knew when you first started your career?

Produce teaches you quickly that it’s a marathon, not a sprint. Markets fluctuate, supply changes, and not every decision will go your way. The key is staying calm in the chaos, learning quickly, and focusing on long-term relationships rather than short-term wins.

Q: What is the one thing in produce that you are most passionate about?

The people. This industry is built on relationships, trust, and consistency and honestly, it’s the people that make even the most chaotic days worth it.

What I’m most passionate about is building and maintaining strong, long-term relationships, both within my team and across the supply chain. In produce, markets change faster than most of us can respond to our inboxes, but strong relationships are what keep everything grounded.

Q: What do you think drives growth the most in the industry?

Growth is driven by consistency and trust. When retailers and consumers can rely on a product experience, whether it be quality, availability, or value, they lean in and expand consumption.

In produce, growth doesn’t come from a single lever. It comes from aligning the entire supply chain, from field to fork, to consistently deliver a reliable and enjoyable experience that drives repeat purchase behavior over time.

Q: Where do you think growth happens the most?

The most meaningful growth happens at the intersection of all three, but it is only unlocked when operations and sales are fully aligned. Sales and marketing can identify the best opportunities and shape demand, but without operational discipline, consistent supply, quality control, and execution, you can’t sustain growth.

The companies that win in the long term are the ones that can translate strategy into reliable execution every day. Say what you mean, and deliver what you say.

Q: What advice would you give someone new to the produce industry?

Be curious, stay humble, and have fun. The produce industry is small, and your reputation matters. If you operate with integrity, follow through on your commitments, and treat people with respect, those relationships will carry you through every stage of your career.