Ryan Reilly, 38

Reilly began his career outside the industry, working successfully for five years in various sales and account executive positions. In 2017, he joined HLB Specialties as a business development rep and client acquisition, where he gained a quick education in the produce business. He was a key contributor to the growth at HLB, most notably growing the Canadian market.

In 2021, he moved to become a key account manager at Naturipe Farms. Since joining the Naturipe team, he has become a major asset, evidenced by his sales book growth of 50% since 2022. In his first three years at the company, he created over $10 million in new business and brought on new retail accounts to help strengthen the company’s core customer list. He was also a key member of the Premium Product line launch at NF Farms. As a member of the sales team, he has a unique role that allows him to work closely with some of the company’s growers. He is a participant of IFPA’s 2024 Emerging Leaders program.

Q: How did you begin working in the produce industry and why?

It was by sheer chance and seizing of an opportunity. An old boss knew a connection, and the rest was history. I was fortunate enough to be taken under the wing of Homero Levy D’Barros, HLB’s founder and chief executive. He taught me the ins and outs of the produce industry, from seed to table. I started with minimal knowledge, and I think it was better that way because there is a lot to learn. Once the foundation was established, I was able to thrive.

Q: What do you know now you wish you knew when you first started your career?

Be passionate about what you do. Ask yourself: Am I passionate about this? If the answer is no, then keep searching for something that motivates you beyond the dollars and cents.

Q: What advice would you give someone new to the produce industry?

Be bold and be curious. This industry is very welcoming and full of great folks with a ton of knowledge. Don’t be afraid to make a few mistakes, and don’t be afraid to approach industry veterans with questions. They will be happy to talk, and you’ll build your network. This industry is about connecting people with opportunities.

Q: How has the industry changed during your tenure?

It has certainly become more digital. We are in the age of AI and ChatGPT, and the industry is starting to latch onto these new approaches. For an “old school” industry, I believe we’ve got some good momentum, even with the newer technology.

Q: What do you think consumers will desire in the future?

Premium quality. With the investments and improvements in the genetics of fruits and vegetables, the consumer will want the very best they can get. We have already seen this in many cases, but it will be even more prevalent in the future.

Q: What accomplishment are you most proud of in your career?

Being selected for IFPA’s Emerging Leaders program in 2024. I was nominated by Naturipe’s board of directors, and it was a really nice way to be honored for my hard work and success. It was an incredible opportunity to be around a group of like-minded individuals in our industry who all have the vision and desire to lead the future generations of produce.