Jordan Carter, 39
Marketing , Leger & Son, Inc. , Cordele, GA
June 9, 2025 | 3 min to read
SHORT BIO
Hometown: Cordele, GA
Hobbies: Fitness, Gardening, Reading, Spending time with family
Family/Community: Married, 1 son
Motto in life: Live simply. Love fiercely. Accept what is.
Carter is a proven leader and passionate advocate for the future of agriculture. Since 2013, she has excelled at Leger & Son, building strong business relationships and leading marketing efforts for the company’s watermelon program. In her role at Leger & Son, she is responsible for market analysis, customer relations, and sales and marketing. Her career at Leger started with logistics and administrative assistance. After only two years with the company, she took over sales and marketing as the company’s director. In 2022, she was named vice president.
Carter has made history as the first female president of the National Watermelon Promotion Board, serving for six years. She is now shaping the next generation by helping launch the first Women’s Committee for the Georgia Fruit and Vegetable Growers Association.
She served on the board of directors for the National Watermelon Promotion Board (2018 to 2024). She is the vice president of the National Watermelon Association, as well as the chair of the Grades and Standards Committee and Promotions Committee. She is on the board of directors for the Georgia Watermelon Association and serves as second vice president. She also serves on the board of directors for the Georgia Fruit and Vegetable Growers Association, on the IFPA Political Advisory Committee and on the SEPC Arnold Palmer Children’s Hospital Committee.
Q: How did you begin working in the produce industry and why?
By chance — the right place at the right time. I was looking for a job after completing my MBA. A friend and family member recommended me to Greg Leger, president and owner of Leger & Son. I landed the job, and here I am today. I did not come from an agricultural background, but it did not take me long to realize agriculture was home for me. I love what I do, and I am proud to be a part of this industry.
Q: What do you know now you wish you knew when you first started your career?
Live in the present moment. Do not worry so much about the future, and never dwell on the past.
Q: What advice would you give someone new to the produce industry?
Ask for what you want. If you do not ask, the answer is no.
Q: What is the one thing in your business that you are most passionate about?
Dedication to the meaningful work that I do every day gives me a sense of purpose and fulfillment.
Q: How has the industry changed during your tenure?
Buy local was and still is trending. However, now it seems consumers are more curious than ever. They want transparency from seed to store. For them, it builds trust and loyalty.
Q: What accomplishment are you most proud of in your career?
Becoming vice president and a stakeholder at Leger & Son.
NOMINEES
