Sun World/AUTUMNCRISP Grapes
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
The AUTUMNCRISP Effect
STRATEGY
Sun World International partnered with Denmark’s largest retailer, Salling Group, to launch a program featuring AUTUMNCRISP Brand Grapes. The program spanned Salling Group’s leading retail banners, including Bilka, føtex and Netto, and combined multiple consumer touchpoints and a digital-first strategy to create a seamless path from discovery to purchase, including: premium branded packaging; social media influencer partnerships; leveraged influencer content to show what to look for in store; geo-targeted paid social media advertising; retail displays and in-store promotions; and public relations outreach.
RESULTS
AUTUMNCRISP sales increased 90%
The overall grape category increased 25%
Total grape sales across participating retailers increased more than 35% year over year, with projections approaching 100% growth by year-end
Influencer content generated more than 1.5 million social media impressions
Paid social media across Meta and TikTok received 8+ million impressions and 554,000 engagements
PROMOTION
The AUTUMNCRISP Effect
STRATEGY
Sun World International partnered with Denmark’s largest retailer, Salling Group, to launch a program featuring AUTUMNCRISP Brand Grapes. The program spanned Salling Group’s leading retail banners, including Bilka, føtex and Netto, and combined multiple consumer touchpoints and a digital-first strategy to create a seamless path from discovery to purchase, including: premium branded packaging; social media influencer partnerships; leveraged influencer content to show what to look for in store; geo-targeted paid social media advertising; retail displays and in-store promotions; and public relations outreach.
RESULTS
- AUTUMNCRISP sales increased 90%
- The overall grape category increased 25%
- Total grape sales across participating retailers increased more than 35% year over year, with projections approaching 100% growth by year-end
- Influencer content generated more than 1.5 million social media impressions
- Paid social media across Meta and TikTok received 8+ million impressions and 554,000 engagements
NOMINEES
