Mastronardi Produce
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
Flavor That Lasts: Celebrating 30 Years of SUNSET Campari Brand Tomatoes
STRATEGY
In 2025, Mastronardi Produce celebrated 30 years of its SUNSET Campari brand cocktail tomatoes. The multi-channel Flavor That Lasts campaign kicked off in September with increased retail presence. Every Campari brand tomato package featured a vibrant, limited-edition 30th anniversary label, serving as both a visual cue and a signal of brand longevity, quality and trust. Along with custom in-store POS displays and shipper bins, SUNSET Campari brand tomatoes were reinforced as a staple on store shelves. At the center of this campaign was a trio of emotionally driven 30-second digital commercials, which debuted online to kick off National Tomato Month in October.
RESULTS
The commercials generated over 3.8 million impressions, 3.5 million completed views, and reached over 2.2 million people. The results speak for themselves: With an average VCR of 92%, these videos had a strong contextual alignment with consumers. A national morning-show tour featuring Sherri French of Mom Hint generated more than 235 million earned-media impressions across four major U.S. markets. Surpassing 3.5 million views on YouTube and with a 92% completion rate, the three-part digital video series resonated with audiences. Campari brand tomatoes realized a +10% increase in dollar sales and consumption in 2025.
PROMOTION
Flavor That Lasts: Celebrating 30 Years of SUNSET Campari Brand Tomatoes
STRATEGY
In 2025, Mastronardi Produce celebrated 30 years of its SUNSET Campari brand cocktail tomatoes. The multi-channel Flavor That Lasts campaign kicked off in September with increased retail presence. Every Campari brand tomato package featured a vibrant, limited-edition 30th anniversary label, serving as both a visual cue and a signal of brand longevity, quality and trust. Along with custom in-store POS displays and shipper bins, SUNSET Campari brand tomatoes were reinforced as a staple on store shelves. At the center of this campaign was a trio of emotionally driven 30-second digital commercials, which debuted online to kick off National Tomato Month in October.
RESULTS
The commercials generated over 3.8 million impressions, 3.5 million completed views, and reached over 2.2 million people. The results speak for themselves: With an average VCR of 92%, these videos had a strong contextual alignment with consumers. A national morning-show tour featuring Sherri French of Mom Hint generated more than 235 million earned-media impressions across four major U.S. markets. Surpassing 3.5 million views on YouTube and with a 92% completion rate, the three-part digital video series resonated with audiences. Campari brand tomatoes realized a +10% increase in dollar sales and consumption in 2025.
NOMINEES
