Shuman Farms
August 11, 2026 | 2 min to read
SHORT BIO
PROMOTION
From Farm to Table with Courtney Cook and Shuman Farms
STRATEGY
To promote the 2026 Vidalia onion season and drive awareness of the RealSweet brand, Shuman Farms partnered with nationally recognized food creator Courtney Cook whose viral onion cup recipes had already captured the attention of millions online. Identifying the strong alignment between Cook’s content and their product, Shuman Farms invited her to visit the farm to experience the Vidalia onion story firsthand. She then shared the experience with her audience through Instagram and TikTok, highlighting both the one-of-a-kind flavor of Vidalia onions and their journey from farm to table.
RESULTS
Shuman Farms generated more than 6.4 million views across Instagram and TikTok, demonstrating the ability of trusted digital creators to connect with consumers at a scale traditionally requiring significant advertising investment.
Highlights across Instagram and TikTok include:
6.4M+ views
563K+ likes
35.5K+ engagements (comments, shares, saves and reposts)
As a result of the campaign, Shuman Farms social media accounts, as well as the related RealSweet brand account, saw major gains in followers:
Shuman Farms Instagram — 65% increase
RealSweet Instagram — 27% increase
Shuman TikTok — 17%
PROMOTION
From Farm to Table with Courtney Cook and Shuman Farms
STRATEGY
To promote the 2026 Vidalia onion season and drive awareness of the RealSweet brand, Shuman Farms partnered with nationally recognized food creator Courtney Cook whose viral onion cup recipes had already captured the attention of millions online. Identifying the strong alignment between Cook’s content and their product, Shuman Farms invited her to visit the farm to experience the Vidalia onion story firsthand. She then shared the experience with her audience through Instagram and TikTok, highlighting both the one-of-a-kind flavor of Vidalia onions and their journey from farm to table.
RESULTS
Shuman Farms generated more than 6.4 million views across Instagram and TikTok, demonstrating the ability of trusted digital creators to connect with consumers at a scale traditionally requiring significant advertising investment.
Highlights across Instagram and TikTok include:
- 6.4M+ views
- 563K+ likes
- 35.5K+ engagements (comments, shares, saves and reposts)
As a result of the campaign, Shuman Farms social media accounts, as well as the related RealSweet brand account, saw major gains in followers: - Shuman Farms Instagram — 65% increase
- RealSweet Instagram — 27% increase
- Shuman TikTok — 17%
NOMINEES
