BLOOM FRESH Hosts 250+ Licensees and Partners from 17 Countries

BLOOM FRESH welcomed more than 250 licensees and industry partners from 17 countries Aug. 5 to Fruitworks | The BLOOM FRESH Discovery Center in California for its Global Open Day.

Bringing together the global table grape industry, the event provided a forum to exchange market insights, explore new varieties and experience the innovation shaping the future of the category.

A highlight was the Sweet Globe Experience, following the variety’s journey from vine to shelf and exploring the factors behind its success, from breeding and technical expertise to consistent production and market acceptance.

Guests also looked at the company’s breeding program with breeder Chris Owens, gaining insight into the research behind the next generation of table grape varieties and the attributes being developed to meet evolving industry needs.

Throughout the day, attendees explored commercial and new varieties in the field, while regional market insights provided perspectives on the trends, opportunities and challenges shaping the global category.