Oppy Expands Happy Berry Brand Into Premium Blueberry Category

Oppy, Vancouver, British Columbia, is expanding its premium berry portfolio with the introduction of Happy Berry blueberries, bringing the consumer-recognized brand to a new segment with a premium conventional blueberry program from Peru.

First introduced on hydroponic strawberries, Oppy is now extending the label to blueberries. Packed in traditional pint and 18-ounce formats, Happy Berry blueberries provide retailers with a differentiated conventional offering designed to elevate the blueberry aisle.

Alongside Happy Berry blueberries, Oppy is growing its premium Hunkaberry jumbo blueberry program, adding Peruvian supply to complement its existing California season and creating greater continuity of premium jumbo fruit availability throughout the year.