Bako Sweet’s Returning Game-Day Promotion Helps Retailers Win Big

Retailers can score big by stocking up on Bako Sweet, Bakersfield, CA, sweet potatoes. The point-of-sale shippers turn retail aisles into a grab-and-go destination with football-themed packaging available in both organic and conventional options.

Now in its second year, Bako Sweet is kicking off its game-day promotion designed to capture shopper attention during the highest consumption season of the year. The promotion runs September through October.

Bako Sweet’s game-day promotion features in-store displays designed with inspiration from America’s 250th birthday. Promoted SKUs include four-pack trays; 3- and 5-pound mesh bags; and Single Sweets, wrapped in football-themed packaging, that are washed and ready to microwave.