Northwest Cherries
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
Savor A Sweet Cherry Moment
STRATEGY
The 2025 campaign was a fully integrated marketing initiative designed to elevate awareness of Northwest sweet cherries as a healthy, versatile superfruit. The campaign ran throughout the 2025 cherry season and beyond, spanning media relations, social media activations, influencer partnerships, newsletter marketing and live event sponsorships.
RESULTS
2.8 billion+ total audience reached (domestically) — a 577% increase over 2024;
6.5 million social media accounts reached through integrated social media activations;
24% increase in website traffic to the Northwest Cherries website compared to 2024;
2.8 million daily riders on the fully wrapped Northwest Cherries train in Bangkok.
PROMOTION
Savor A Sweet Cherry Moment
STRATEGY
The 2025 campaign was a fully integrated marketing initiative designed to elevate awareness of Northwest sweet cherries as a healthy, versatile superfruit. The campaign ran throughout the 2025 cherry season and beyond, spanning media relations, social media activations, influencer partnerships, newsletter marketing and live event sponsorships.
RESULTS
- 2.8 billion+ total audience reached (domestically) — a 577% increase over 2024;
- 6.5 million social media accounts reached through integrated social media activations;
- 24% increase in website traffic to the Northwest Cherries website compared to 2024;
- 2.8 million daily riders on the fully wrapped Northwest Cherries train in Bangkok.
NOMINEES
