NC Sweetpotato Commission
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
Impossible to Ignore: NC Sweetpotatoes Take Over New York City
STRATEGY
To promote fresh produce consumption beyond the holiday season, the North Carolina Sweetpotato Commission launched an integrated New York City campaign that repositioned fresh sweetpotatoes as a nutritious, craveable, everyday ingredient. The campaign combined two of the most recognizable media environments in the country: Times Square and the New York City subway system. The first phase launched in February during National Sweetpotato Month with a digital billboard activation in Times Square. The second phase extended the campaign into New York City’s subway system during the busy summer months.
RESULTS
The Manhattan subway campaign generated an estimated 1.9 million impressions and delivered 881,632 digital plays against a contracted goal of 302,400 plays, exceeding the target by more than 291%. Most importantly, the campaign helped advance the commission’s mission of increasing year-round consumption of fresh North Carolina sweetpotatoes.
PROMOTION
Impossible to Ignore: NC Sweetpotatoes Take Over New York City
STRATEGY
To promote fresh produce consumption beyond the holiday season, the North Carolina Sweetpotato Commission launched an integrated New York City campaign that repositioned fresh sweetpotatoes as a nutritious, craveable, everyday ingredient. The campaign combined two of the most recognizable media environments in the country: Times Square and the New York City subway system. The first phase launched in February during National Sweetpotato Month with a digital billboard activation in Times Square. The second phase extended the campaign into New York City’s subway system during the busy summer months.
RESULTS
The Manhattan subway campaign generated an estimated 1.9 million impressions and delivered 881,632 digital plays against a contracted goal of 302,400 plays, exceeding the target by more than 291%. Most importantly, the campaign helped advance the commission’s mission of increasing year-round consumption of fresh North Carolina sweetpotatoes.
NOMINEES
