National Watermelon Promotion Board
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
Elevating Watermelon’s Visibility Through GroceryTV
STRATEGY
New in 2025, NWPB partnered with GroceryTV to deliver digital video content directly into grocery stores. Thirty-second, no-sound videos ran in high-traffic areas, such as front-end, entrances, or pharmacy sections of grocery stores, putting watermelon in front of household decision-makers. The campaign featured NWPB’s watermelon limeade recipe and videos in August and September across Hy-Vee, ShopRite and Cardenas grocery stores in 11 states.
RESULTS
In total, the campaign received a total of over 82 million impressions, and exposure to the in-store campaign drove a 12% increase in overall sales of watermelon within stores.
PROMOTION
Elevating Watermelon’s Visibility Through GroceryTV
STRATEGY
New in 2025, NWPB partnered with GroceryTV to deliver digital video content directly into grocery stores. Thirty-second, no-sound videos ran in high-traffic areas, such as front-end, entrances, or pharmacy sections of grocery stores, putting watermelon in front of household decision-makers. The campaign featured NWPB’s watermelon limeade recipe and videos in August and September across Hy-Vee, ShopRite and Cardenas grocery stores in 11 states.
RESULTS
In total, the campaign received a total of over 82 million impressions, and exposure to the in-store campaign drove a 12% increase in overall sales of watermelon within stores.
NOMINEES
