Medrano Produce
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
Repositioning a Family Business into a Modern Category Leader
STRATEGY
A comprehensive rebranding strategy elevated Medrano Produce into a premium, story-driven produce brand, while establishing the company as an emerging thought leader in the lime category. At the center of the rebrand was a new packaging system designed to command attention in the produce department. Each citrus variety received a distinctive visual identity, while maintaining a cohesive family of packaging across the product line.
Equally important was uncovering and communicating the Medrano family story. The new brand positioned Medrano around family values, generational stewardship, and a commitment to doing business the right way. A new trade show strategy and materials, a new website, refreshed brand messaging, photography, and digital content created a consistent brand experience across every customer touchpoint.
RESULTS
The result is a cohesive identity that celebrates the company’s heritage, while equipping the next generation of leadership with a platform for continued growth, stronger retail partnerships and long-term brand equity.
PROMOTION
Repositioning a Family Business into a Modern Category Leader
STRATEGY
A comprehensive rebranding strategy elevated Medrano Produce into a premium, story-driven produce brand, while establishing the company as an emerging thought leader in the lime category. At the center of the rebrand was a new packaging system designed to command attention in the produce department. Each citrus variety received a distinctive visual identity, while maintaining a cohesive family of packaging across the product line.
Equally important was uncovering and communicating the Medrano family story. The new brand positioned Medrano around family values, generational stewardship, and a commitment to doing business the right way. A new trade show strategy and materials, a new website, refreshed brand messaging, photography, and digital content created a consistent brand experience across every customer touchpoint.
RESULTS
The result is a cohesive identity that celebrates the company’s heritage, while equipping the next generation of leadership with a platform for continued growth, stronger retail partnerships and long-term brand equity.
NOMINEES
