Idaho Potato Commission
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
It All Starts With Idaho Potatoes
STRATEGY
This campaign reinforces that great dishes begin with high-quality ingredients. Unlike typical category creative, it uses vibrant, high-impact color inspired by fresh ingredients and plating to capture attention, with Idaho potatoes as the clear hero. At the center are real, chef-created recipes, making the work both credible and inspiring.
As an annual platform, chef interest in participating in the campaign continues to grow, with inventive recipe submissions this year ranging from Italian potato pastries to globally inspired Potato Sushi, and elevated versions of classic dishes like tartare, gnocchi and meatloaf. The ads are featured across print and digital foodservice publications. Full recipes are hosted on the Idaho Potato website.
RESULTS
Digitally, the ads were seen over 2.2 million times, driving broad visibility among key foodservice decision-makers, garnering over 32,000 clicks to idahopotato.com where the audience could learn more about recipes and usage. The campaign also resulted in 300 leads, helping grow a qualified audience of chefs and operators for ongoing outreach and communication.
PROMOTION
It All Starts With Idaho Potatoes
STRATEGY
This campaign reinforces that great dishes begin with high-quality ingredients. Unlike typical category creative, it uses vibrant, high-impact color inspired by fresh ingredients and plating to capture attention, with Idaho potatoes as the clear hero. At the center are real, chef-created recipes, making the work both credible and inspiring.
As an annual platform, chef interest in participating in the campaign continues to grow, with inventive recipe submissions this year ranging from Italian potato pastries to globally inspired Potato Sushi, and elevated versions of classic dishes like tartare, gnocchi and meatloaf. The ads are featured across print and digital foodservice publications. Full recipes are hosted on the Idaho Potato website.
RESULTS
Digitally, the ads were seen over 2.2 million times, driving broad visibility among key foodservice decision-makers, garnering over 32,000 clicks to idahopotato.com where the audience could learn more about recipes and usage. The campaign also resulted in 300 leads, helping grow a qualified audience of chefs and operators for ongoing outreach and communication.
NOMINEES
