Gotham Greens
August 11, 2026 | 2 min to read
SHORT BIO
PROMOTION
Dip into Bold Flavor
STRATEGY
Gotham Greens launched a multi-channel campaign following the launch of its new line of plant-based dips. Made with a creamy cashew base and fresh greens and herbs, the dips are available in five flavors: Spinach Artichoke, Green Goddess, Tzatziki, Buffalo, and Queso. The campaign repositioned Gotham Greens Dips beyond snacking as a versatile, everyday ingredient for cooking and entertaining.
Social content introduced the new flavors and showed unexpected ways to use the dips, from using them as sauces and marinades to pairing them with unconventional dipping vessels. The campaign also tapped into cultural moments with a Father’s Day “Dips for Dads” giveaway. Influencers were gifted the full dips lineup ahead of the Super Bowl and encouraged to share their favorite flavors and ways to use them for game day entertaining. Email newsletters reinforced the content with simple recipes. A paid media push supported key moments across the campaign.
RESULTS
Dips mailer reached a total of almost 5 million total followers;
Over 100,000 impressions, 2.2% engagement rate across 40 dips social media posts;
9% open rate across newsletters.
PROMOTION
Dip into Bold Flavor
STRATEGY
Gotham Greens launched a multi-channel campaign following the launch of its new line of plant-based dips. Made with a creamy cashew base and fresh greens and herbs, the dips are available in five flavors: Spinach Artichoke, Green Goddess, Tzatziki, Buffalo, and Queso. The campaign repositioned Gotham Greens Dips beyond snacking as a versatile, everyday ingredient for cooking and entertaining.
Social content introduced the new flavors and showed unexpected ways to use the dips, from using them as sauces and marinades to pairing them with unconventional dipping vessels. The campaign also tapped into cultural moments with a Father’s Day “Dips for Dads” giveaway. Influencers were gifted the full dips lineup ahead of the Super Bowl and encouraged to share their favorite flavors and ways to use them for game day entertaining. Email newsletters reinforced the content with simple recipes. A paid media push supported key moments across the campaign.
RESULTS
- Dips mailer reached a total of almost 5 million total followers;
- Over 100,000 impressions, 2.2% engagement rate across 40 dips social media posts;
- 9% open rate across newsletters.
NOMINEES
