Avocados From Mexico
August 11, 2026 | 1 min to read
SHORT BIO
PROMOTION
Avocados From Mexico and QDOBA Mexican Eats
STRATEGY
As pricing pressure began to peak around Tax Day, with Americans scrutinizing every receipt, QDOBA Mexican Eats saw a moment to reinforce a core value: fresh, handcrafted guac made with Avocados From Mexico should be celebrated, not surcharged. Unlike its competitors, QDOBA includes guac at no extra cost on any Create Your Own entrée — and Tax Day Guac Relief pushed that offering further. QDOBA Rewards Members were invited to “file” a short survey in exchange for a $5 reward, sharing how often they paid for guac and how it made them feel.
RESULTS
The campaign generated 6.8B+ earned impressions across 300+ placements. The campaign also drove meaningful consumer engagement, with 14,540 guests filing for Guac Relief to claim their free side of freshly prepared guac made with Avocados From Mexico.
PROMOTION
Avocados From Mexico and QDOBA Mexican Eats
STRATEGY
As pricing pressure began to peak around Tax Day, with Americans scrutinizing every receipt, QDOBA Mexican Eats saw a moment to reinforce a core value: fresh, handcrafted guac made with Avocados From Mexico should be celebrated, not surcharged. Unlike its competitors, QDOBA includes guac at no extra cost on any Create Your Own entrée — and Tax Day Guac Relief pushed that offering further. QDOBA Rewards Members were invited to “file” a short survey in exchange for a $5 reward, sharing how often they paid for guac and how it made them feel.
RESULTS
The campaign generated 6.8B+ earned impressions across 300+ placements. The campaign also drove meaningful consumer engagement, with 14,540 guests filing for Guac Relief to claim their free side of freshly prepared guac made with Avocados From Mexico.
NOMINEES
