36th Annual Marketing Excellence Award Winner: Ontario Greenhouse Vegetable Growers

PROMOTION

Windsor Airport Takeover

STRATEGY

Ontario’s greenhouse sector has over 4,000 acres of greenhouses dedicated to cucumber, tomato and pepper farming. This sector not only contributes to the local economy through the production of fresh produce, but also supports numerous jobs, while fostering community growth and shared prosperity through collaboration.

Ontario Greenhouse Vegetable Growers (OGVG) partnered with the Windsor International Airport in Essex County to educate consumers, and the “This is Greenhouse Goodness” campaign was launched. OGVG transformed the baggage claim area at the airport into an informational display that resembles the interior of a greenhouse farm. The campaign is designed to showcase achievements, innovation, contributions, and high concentration of greenhouses in southwestern Ontario.

RESULTS

Approximately 150,000 passengers arriving in Windsor in 2023 experienced the benefits of Ontario grown greenhouse produce through the educational messaging.