Tropical produce grower, packer, importer and shipper Tierra Suelta, Miami, FL, has launched a new website, giving retailers quick access to its extensive product portfolio and resources for building dependable, year-round tropical programs.

The launch also introduces SunJoya, Tierra Suelta’s new retail brand for tropical fruits, roots, vegetables and specialty products available throughout North America.

SunJoya gives Tierra Suelta’s full portfolio a distinctive consumer-facing identity, including four varieties of dragon fruit, Florida-grown mamey, star fruit, two varieties of guava, tropical roots, and a wide selection of specialty items.