Cover Stories
The Future Is Fresh: Winning The Next Generation
Millennials and Gen Zers are emerging as the future of the sector, and they have different behaviors, practices and habits.... Read more
March 20, 2026 | 14 min to read
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Founder, Phoenix Media Network & Produce Business Magazine
Industry Icon and Maverick Thought-Leader, Jim was a force of boundless energy and enthusiasm for the perishable food and fresh produce industry in which he was born and carried a rich family legacy.
Learn more about Jim Prevor