FIVE-STEP PROCESS TO SUSTAINABILITY
Originally printed in the March 2021 issue of Produce Business. In my column of February 2021 (Sustainability & CSR: What Is It All About?), I… Read More
European Market
European Market: Sustainability & CSR: What Is It All About?
In June 1992, at the Earth Summit in Rio de Janeiro, Brazil, more than 178 countries adopted Agenda 21, a comprehensive plan of action to… Read More
Fresh Data Leads To Successful Retail Decisions
Originally printed in the December 2020 issue of Produce Business. When I started my career in marketing and strategic management, we had to learn the… Read More
Marketing And Selling To Gen Z And Millennials: The Do’s And Don’ts
Originally printed in the November 2020 issue of Produce Business. In February 2020, my father Nic Jooste wrote a column on Generation Z and Millennials,… Read More
THE GREY FOXES OF CIRCULAR PACKAGING
Originally printed in the October 2020 issue of Produce Business. In modern society, all good marketing intentions come to naught once an empty package must… Read More
Sustainable Packaging Solutions
Originally printed in the September 2020 issue of Produce Business. In November 2018, I wrote about the unique position of The Netherlands in the global… Read More
Putting Privilege Into Perspective
Originally printed in the August 2020 issue of Produce Business. Recently I came across a quote from an unknown person: ‘Privilege is when you think… Read More
A Wake-Up Call From My Generation Z Son
Originally printed in the July 2020 issue of Produce Business. Some weeks ago, I decided that I wanted to write a column on how (or… Read More
Impact of the Covid-19 on the European Produce Supply Chain
Originally printed in the June 2020 issue of Produce Business. On March 1, no one imagined that a few days later border closures, travel movement… Read More
Covid-19’s Impact On European Fruit & Vegetable Supply Chain
“We can learn how to better prepare for crises.” On 1 March, no one imagined that a few days later, border closures, travel movement limitations… Read More