Fyffes Launches ‘How Bad Are Bananas?’

Fyffes has announced a new partnership with U.K.-based purpose-led company, Future We Want, to empower thousands of young people to take meaningful climate action and reduce food waste within their communities.

The two- to four-year collaboration will see the launch of the “How Bad Are Bananas?” youth program across 13 national youth organizations in the U.K., equipping group leaders with the tools and training to deliver carbon literacy education.

“There is a myth that tropical fruit is comparatively high carbon,” says Caoimhe Buckley, director of corporate affairs at Fyffes. “What many don’t realize is that bananas are one of the most sustainable foods, with a relatively low carbon footprint. We’re thrilled to partner with Future We Want on this innovative initiative to engage young people in sustainability and climate awareness.”