36th Annual Marketing Excellence Award Winner: New York Apple Association
PROMOTION Bob for Apples from New York and The Big Flavor STRATEGY The New York Apple Association launched a new official spokesperson, or spokespuppet, in… Read More
New York Apple Association
Commodity Boards Make a Splash in 2023
Originally printed in the December 2022 issue of Produce Business. Mom-and-pop farms dominated the American landscape a century ago. Even with the whole family helping,… Read More
2022 Marketing Excellence Award: Full Speed Ahead
34th Annual Marketing Excellence Awards It was full speed ahead for produce marketers in 2022, and the PRODUCE BUSINESS 34th Annual Marketing Excellence Awards program… Read More
Organics Are Key Driver For Apple Sales Growth
Originally printed in the November 2019 issue of Produce Business. Growers converting acreage for numerous branded varieties. Consumer preferences for apple varieties have changed significantly… Read More
Seven Ways To Make Apples Shine
Originally printed in the October 2019 issue of Produce Business. Keeping up with this ever-changing fruit category is paramount to your department’s success. For such… Read More
‘LOCAL’ APPEAL OF APPLES
Originally printed in the September 2019 issue of Produce Business. New varieties and solid mainstream offerings of Empire State’s top crop bring diversity to retail… Read More
How ’Bout Them Apples!
Originally printed in the October 2018 issue of Produce Business. A steady push by growers to launch new varieties, fueled by consistent popularity, means retailers… Read More
NEW YORK APPLE REPORT
Originally printed in the September 2018 issue of Produce Business. Demand for locally grown prompts sales, admiration for state’s myriad varieties. New York’s nickname as… Read More