Jimbo, This One Is For You
Originally printed in the January 2023 issue of Produce Business. On Monday evening, Nov. 7, I prepared a post for LinkedIn. I wrote it in… Read More
In Memoriam
A Not So Quiet Giant
Originally printed in the January 2023 issue of Produce Business. Many years ago, Jim Prevor wrote and published a beautiful “In Memoriam” piece about my… Read More
Jim Prevor: Captain of Conscience
Originally printed in the January 2023 issue of Produce Business. Jim Prevor was my friend. He is not a mere casual acquaintance, industry colleague, business… Read More
Remembering Jim Prevor by Harris S. Cutler, Race-West Company
It is with a profound sense of sadness that the news came today that Jim Prevor has joined his ancestors. He leaves a great legacy… Read More
INDUSTRY TESTIMONIALS
I got to know Jim during the Spinach Crisis of 2006. I was managing the company at the center of the crisis at the time,… Read More
Address Unknown
By Jim Prevor (Originally published in October 1999) I I’ve taken this subway line since I was a boy.Mom would take me to school.She said,… Read More
Gold Standard for Describing Success by Andrew Schwartz, JAL AGRO
Being friends with Jim is one of the greatest honors of my life. He had an incredible gift to connect and find commonality with anyone… Read More
Consummate And Thoughtful Listener by David Marguleas, Sun World International
While our fathers and grandfathers knew each other and likely bought and sold produce from one another as long as 75 or 80 years ago,… Read More
My Thousandth Man by Ken Whitacre
On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same… Read More
Jim Prevor, Industry Icon and Maverick Thought-Leader, Passes Away
We are deeply saddened to report that Jim Prevor has suddenly passed away from heart failure after being stricken by a heart attack and stroke. On this earth for merely 61 years, Jim was a force of boundless energy and enthusiasm for the perishable food and fresh produce industry in which he was born and carried a rich family legacy. Jim is survived by his wife Debbie, sons William and Matthew, and loving extended family and friends.