PROMOTION What’s Inside a California Avocado STRATEGY The “What’s Inside a California Avocado” marketing campaign worked alongside retail support activities, including signage, display bins and… Read More
Promotion 2022 California Avocado Consumer Trade Marketing Strategy The California Avocado Commission (CAC) supported retail partners by creating custom consumer trade programs. CAC met with… Read More
2023 MARKETING PROGRAM The best avocados have California in them. Although shopper profiles change over the years, California Avocados continue to be the gold standard… Read More
Originally printed in the December 2022 issue of Produce Business. Mom-and-pop farms dominated the American landscape a century ago. Even with the whole family helping,… Read More
34th Annual Marketing Excellence Awards It was full speed ahead for produce marketers in 2022, and the PRODUCE BUSINESS 34th Annual Marketing Excellence Awards program… Read More
Sponsored Content 2022 MARKETING PROGRAM The best avocados have California in them. Shoppers value the California difference and spend more when California Avocados are available…. Read More
33rd Annual Marketing Excellence Awards
Sponsored Content AVOCADOS 2021 MARKETING PROGRAM The best avocados have California in them California Avocados are in demand all season long. In fact, 81% of… Read More
Originally printed in the January 2020 issue of Produce Business. Retailers find myriad ways to incorporate healthy messaging and hands-on learning via on-the-ground practitioners.
Originally printed in the October 2019 issue of Produce Business. Could ‘better for you foods’ be the key to reversing declining sales? Everybody likes pizza…. Read More
