Zespri Launches New Global Brand Platform ‘Grown For Good’

Zespri has launched a refreshed global brand platform, Grown for Good, reinforcing its commitment to natural nutrition and creating value across the kiwifruit industry.

Grown for Good sharpens Zespri’s focus on helping close everyday nutrition gaps with great-tasting, nutrient-dense kiwifruit, backed by science and delivered through strong partnerships from orchard to store.

Building on the success of Zespri’s previous platform, Make Your Healthy Irresistible, Grown for Good reflects Zespri’s purpose in action — going beyond advertising to champion nutrition in-market, support customers and shoppers with clearer nutrition leadership, enable growers to continue lifting quality and sustainability, and unite teams behind long-term, purposeful growth.

Grown for Good, will launch across Zespri’s core markets globally with the 2026 New Zealand kiwifruit season.