CMI Orchards Makes Back-to-School Snacking Simple and Fun

Wenatchee, WA — As back-to-school season approaches, CMI Orchards is ready to make healthy snacking fun with a lineup of kid-friendly apple programs. Featuring its popular Crunchie Munchies®, HERO®, and Daisy Girl Organics® brands, CMI delivers bite-sized grab-and-go apples, perfect for busy school days.

2-lb. and 5-lb. HERO® packaging delivers snack-sized apples for small hands, including kid-favorite varieties; Gala and Pink Lady®. Designed to inspire kids to dream big and do good, the program includes heroic taglines such as: “The power to be a HERO® is in your hands!” and “Big or small, there’s a HERO® in us all.”

CMI’s Crunchie Munchies® 3-lb. organic program offers snack-sized apples in playful, dragon-themed packaging. Perfect for lunchboxes and on-the-go snacking, Crunchie Munchies® pairs high-quality organic fruit with fun design in a larger format pack. Other organic options for health-conscious parents include apples and pears from CMI’s flagship organic program, Daisy Girl Organics®, delivering a wide range of core and branded varieties in a 2-lb. format.

“Back-to-school season is a busy time for stores and parents, and our programs are designed to bring simplicity and excitement to the chaos of school-year meal planning,” said Loren Foss, Vice President of Strategy at CMI Orchards. “HERO® empowers kids to do good; Crunchie Munchies® makes organics fun for kids; Daisy Girl delivers broad variety, and all programs provide products that kids love and parents trust.”

In addition to CMI branded programs, CMI can offer licensed character bags to boost shelf appeal and tie into broader grocery store products and marketing. Retailers are encouraged to contact their CMI sales representative to learn more about available licensed character bags.

Back-to-school presents a key opportunity for retailers to engage young shoppers through CMI’s Apple Crush™ program—an interactive platform delivering a personalized apple match with fun facts and flavor profiles. With customization opportunities, retailers can capture valuable shopper insights while introducing families to new apple varieties.