Wonderful Pistachios Launches ‘The Don’t Hold Back Snack’ Campaign

Wonderful Pistachios, Los Angeles, CA, is turning up the flavor and the fun with its newest marketing campaign, “The Don’t Hold Back Snack.” Designed to fuel excitement and drive demand in anticipation of a record-setting California pistachio harvest this fall, the campaign features a simple and cheeky message: Wonderful Pistachios is the craveable snack that’s too good to be “good” for you.

Through five new advertising spots directed by Harold Einstein and a bold, nine-market out-of-home blitz, “The Don’t Hold Back Snack” is a fully integrated, 360-degree campaign.

As consumer behaviors shift toward personalized, content-driven experiences, Wonderful Pistachios will also advertise on celebrity-hosted podcasts.