Sunkist Captures Joy of Citrus With New Holiday Promotion

Sunkist Growers Inc., Valencia, CA, is kicking off the 2024 holiday season with a new collaboration with Warner Bros. Discovery, bringing together two classics — Sunkist navel oranges and the Christmas movie, The Polar Express.

This year, Sunkist introduces a limited-edition The Polar Express holiday-themed 10-pound carton and quarter bin for Sunkist Navel oranges.

With the purchase of a limited-edition The Polar Express-themed carton of Sunkist Navel oranges by Dec. 31, the first 3,000 participating shoppers can upload an image of their receipt to enjoy The Polar Express on digital.

Sunkist offers retailers a holiday gift wrap quarter bin and holiday ribbon bin wrap and quarter bin display option. To encourage in-store sales, Sunkist also supports The Polar Express promotion with targeted social and digital consumer campaigns. Shoppers are invited to share their festive moments with citrus-inspired dishes and family gatherings at #SunkistCitrus for a chance to be featured on Sunkist’s social channels.