NASCAR Star Ross Chastain Shifts ‘10 Years Fresh’ into High Gear

Racing met retail as about 200 fans steered over to Market 32 in Malta, NY, Sept. 10 to meet NASCAR star Ross Chastain. The meet-and-greet near the neighboring Albany-Saratoga Speedway brought Cup Series Playoff fever to customers, marking one of the first marquee events in Market 32’s 10-week-long “10 Years Fresh” campaign.

Chastain, driver of the No. 1 Chevrolet Camaro for Trackhouse Racing and an eighth-generation watermelon farmer, signed autographs and greeted guests during the one-day appearance. His agricultural roots provided a natural tie-in to Market 32 and Price Chopper’s focus on fresh produce. The Malta location and many others carry his family’s Melon 1 watermelons.

The “10 Years Fresh” campaign, which kicked off Sept. 7 and runs through mid-November, will feature sampling events, exclusive product offerings, special savings opportunities, and community engagement experiences across Market 32 and Price Chopper stores.