Masser Family of Companies

The Masser Family of Companies (MFC), a grower-packer-processor-shipper of potatoes based in Sacramento, PA, appointed Tiffany Readinger as the new vice president of sales and category management. Readinger will concentrate on expanding market presence, strengthening customer relationships, providing complete category management, and launching new product innovations.

Before joining Masser, Readinger led the preventive business unit at Dentsply Sirona, a leader in dental technology and medical devices.