Lidl US CEO Joel Rampoldt to Keynote PLMA’s 2025 Trade Show

Joel Rampoldt, chief executive of Lidl US, will deliver the keynote address at PLMA’s 2025 Private Label Trade Show, Nov. 16-18 in Chicago.

A business leader with a track record in large-scale retail transformations, Rampoldt has widely recognized expertise in building teams and helping them tackle complex problems in customer offer, marketing, supply chain and financial management.

Lidl, parent of Lidl US, operates more than 12,000 stores in 31 countries, employing more than 350,000 employees globally. It is part of the Schwarz Group, the world’s third-largest retailer.

The supermarket chain is well-known for its focus on private label, easy-to-shop layout and curated product selection that emphasizes essentials and popular items, which contribute to budget-friendly, efficient shopping.

Lidl US, established in 2015, is headquartered in Arlington, VA, and operates 190+ stores on the East Coast. About 80% of its award-winning products are private label, all of which undergo taste, quality and sensory testing.

Rampoldt will speak at the 8 a.m. keynote breakfast Nov. 17, at the Hyatt Regency O’Hare, which is adjacent to the Donald E. Stephens Convention Center, site of PLMA’s 2025 Private Label Trade Show.

Themed “Store Brands Marketplace,” the show will feature more than 35,000 food and nonfood products, 3,100 booths, and 2,000 exhibitors representing 65 countries.