IMG Citrus and the Mixon Family Join Forces

IMG Citrus and the Mixon Family have announced a partnership focused on advancing premium Florida grapefruit through the combination of protected agriculture, and an integrated go-to-market platform designed to serve consumers around the world.

The partnership combines the Mixon Family’s long-term investment in Citrus Under Protective Screen (CUPS) production with IMG Citrus’ nearly 50 years of experience marketing grapefruit to leading retail and foodservice customers across North America, Europe and Asia.

Together, the families will represent one of the most significant fresh Florida grapefruit platforms in the industry, with more than 850 acres of CUPS production and a combined program expected to represent more than 1.4 million cases. The partnership is expected to account for more than half of Florida’s fresh grapefruit market, giving retailers confidence that this is not a niche effort, but a meaningful, scalable platform for the future of the category.