Honeybear Brands Spotlights Exclusive Apple Varieties

Honeybear is kicking off the apple season with the harvest of its exclusive apple varieties, including the ruby red, sweet-and-tangy Pazazz and the crisp, sweet-flavored Juici brand apple. Both varieties are now shipping to retailers nationwide.

Juici is the company’s newest varietal addition, strengthened by Honeybear’s packing partnership with Starr Ranch Growers announced earlier this year.

In addition to bringing new-season fruit to market, Honeybear Brands is once again supporting Second Harvest Heartland through its Ice Out Hunger program. Tied to a NIL sponsorship with the University of Minnesota men’s hockey team, the campaign donates fresh apples to the food bank every time a Gopher player tallies an assist — also known in hockey lingo as an “apple.”

Last year, Ice Out Hunger resulted in 12,000 pounds of fresh apples donated to community members experiencing food insecurity.