Fresh Pro Gives Honey Watermelons Brand Refresh

Fresh Pro, Longwood, FL, has refreshed its Honey Watermelons brand. Designed to support shopper marketing and increase consumer engagement, the updated brand introduces an integrated marketing platform that helps simplify watermelon selection and drive demand at the shelf.

The refresh includes a new consumer landing page, original video content, point‑of‑sale materials, and an enhanced PLU system.

At the center of the brand refresh is Beezy, a new character mascot that brings the “Honey” in Honey Watermelons to life as a friendly, farm‑inspired bee. Recognizing that shoppers often hesitate when choosing a watermelon, Beezy was created to support that final decision moment, offering simple, practical tips that make selection easy and approachable.

The brand’s new website serves as a central hub for discovery, education and engagement.