Nogales, AZ-based produce distributor and grower, Divine Flavor, has added Jeremy Giovannetti to the company’s sales team, overseeing category management for the firm’s melon program. As the melon category manager, his role will be to strengthen the company’s programs out of Sonora, Mexico.

Giovannetti has more than 35 years in the produce industry, specializing in melons. He began his career in the late ’80s working with his family’s business, Half Moon Fruit and Produce Co, where he was involved in growing, packing, shipping, and exporting honeydews, cantaloupes and mixed melons.