California Avocado Commission Forecasts Healthy Harvest

The 2025 California avocado harvest is now projected to be in the range of 375 million pounds, which is the largest crop estimate for the locally grown fruit since 2020.

Recent extremely high winds in California slightly dampened early season projections, but the industry is still optimistic for a particularly good season. Investment by California avocado growers who have increased planting of new trees and improved the average per acre yield is contributing to this optimism.

Peak availability of California avocados is expected to occur from spring through summer this year.

Starting in spring, the California Avocado Commission, Irvine, CA, will launch the latest evolution of its “What’s Inside a California Avocado” creative campaign through advertising and social media. The creative takes consumers straight into California avocado groves to communicate key messaging of the fruit’s locally grown, sustainably farmed and ethically sourced attributes. Consumer media will include streaming and connected TV, audio, outdoor and custom digital partnerships. There also will be hyper-local media outreach in key markets for the brand.