Calavo Highlights Jumbo Avocados with PLU Stickers

Calavo Growers, Inc., Santa Paula, CA, announced the introduction of distinctive new PLU stickers for its largest avocado sizes. These oversized labels are designed to prominently feature Calavo’s “Super Jumbo” avocados, enhancing their visibility and appeal on retail shelves.

The new labels measure 36mm by 26mm, a size specifically chosen to correspond with the larger fruit. Featuring a bright pink color, the stickers prominently display “Super Jumbo” at the top, making it easy for consumers to spot them. The stickers will be applied to Calavo avocados of 36 count or larger, carrying the 4770 PLU number.

This update comes as Calavo’s Peruvian imports from longtime partner Viru Group peaks on 36’s and larger, while also anticipating a more typical size curve from its upcoming Mexican crop, with a greater abundance of 32- and 36-count fruit.