Avocados From Mexico Partners With Rob Riggle

Avocados From Mexico has tapped comedian and actor Rob Riggle as its “Guac Guru.” The brand’s national shopper marketing campaign includes an in-store promotional strategy that includes marketing materials featuring Riggle, such as bulk and bagged avocado displays.

This campaign runs from Jan. 19 to Feb. 8, aligning with Big Game party prep season when guacamole demand is expected to hit its peak.