Industry Tours Cap Off New York Produce Show

December 11, 2025 | 4 min to read

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Three fresh produce industry tours visit Philadelphia, Manhattan and Hunts Point.

During the last day of the New York Produce Show (NYPS), Dec. 4, participants could select one of three Fresh Produce Industry Tours when registering for the show and conference. All bus tours departed from the Sheraton New York Times Square Hotel.

PHILADELPHIA WHOLESALE AND RETAIL TOUR

Attendees of the NYPS enjoyed a tour of the fully enclosed and refrigerated Philadelphia Wholesale Produce Market (PWPM). Tour participants included grower/shippers, association representatives and wholesalers.

Tour participants visit the Philadelphia Wholesale Produce Market, getting a firsthand look at its state-of-the-art refrigerated facility.

Christine Hofmann, PWPM marketing coordinator, welcomed the group to the state-of-the-art facility. After sharing the main characteristics of the innovative facility, Hoffman led the group on a walking tour of the wholesale concourse of the fully refrigerated, 700,000 square-foot facility.

The group visited the front sales showrooms, as well as the coolers of various PWPM merchants. They also had the opportunity to view a ripening room and hear about the ripening process with Mark Levin of M. Levin & Co.

The Philadelphia Wholesale Produce Market tour included a look at wholesaler Procacci Brothers-Garden State Farms.

“We at the Philadelphia Wholesale Produce Market not only love attending the New York Produce Show, but we love to share our facility the next morning with those who sign up for a tour,” says Hofmann. “We are honored to host people who share our passion for fresh produce. It’s wonderful to get perspectives from people from all over the world and to see the childlike excitement of seeing a fully enclosed, fully refrigerated state-of-the-art marketplace. Kudos to PRODUCE BUSINESS and the Eastern Produce Council for making this experience a reality.”

After the wholesale market, the participants visited a Sprouts Market in Philadelphia before returning to New York City.

MANHATTAN RETAIL TOUR

More than 40 tour participants took part in the Manhattan retail tour. Stops included three supermarket retailers: the Chelsea neighborhood Trader Joe’s, 675 Sixth Ave.; the Union Square Whole Foods Market, 4 Union Square East; and Astor Place Wegmans, 770 Broadway.

The tour also gave participants a chance to walk around the 9/11 Memorial Plaza and The Oculus. Attendees had lunch in The Oculus at one of several eateries that put fresh produce on the menu — including Eataly, Sweetgreen, Pret a Manger, Gansevoort Liberty Market and Devon & Blakely.

HUNTS POINT TOUR

The Hunts Point Produce Market tour in the Bronx, NY, offered a behind-the-scenes look at New York City’s produce wholesalers. Hunts Point is the New York City area’s hub for fresh produce, with a history going back more than 200 years. The market today spans over 1 million square feet. Hunts Point is the largest market in the U.S., with more than 30 firms calling it home.

The Hunts Point Produce Market tour in the Bronx, NY, concluded with lunch and a Q&A session.

The lunch at the end of the tour provided time for a Q&A.

The tours were part of the NYPS. The one-day trade show and three co-located events were Dec. 2-4. The New York Produce Show is organized by Produce Business and the Eastern Produce Council.

SAVE THE DATE!

Mark your calendar for next year’s New York Produce Show and Conference: Dec. 2-4, 2026.

And exhibitors, book your booth now, as there’s limited time to maintain the current booth rate. Visit www.nyproduceshow.com/exhibit2026 or talk to your sales representative before Jan. 16, 2026, to lock in the 2025 rate!