The Fruits of Thought

A column offering insightful analyses and commentary on current trends, challenges, and opportunities within the produce industry, authored by the late industry expert Jim Prevor.

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The Great Resignation And The Joy of Produce

November 9, 2021 | 4 min to read

The Fruits of Thought

What If Instacart Becomes A Retailer?

September 28, 2021 | 4 min to read

The Fruits of Thought

Amidst Optimism, There Are Societal Breakdowns

September 20, 2021 | 4 min to read

The Fruits of Thought

Foodservice Differentiation

August 10, 2021 | 4 min to read

The Fruits of Thought

How Best To Boost Produce Consumption

July 13, 2021 | 4 min to read

The Fruits of Thought

Working-from-Home Pros and Cons

July 1, 2021 | 4 min to read

The Fruits of Thought

How United and PMA Got There — Three Lessons

May 12, 2021 | 5 min to read

The Fruits of Thought

What Happens Next?

April 14, 2021 | 4 min to read

The Fruits of Thought

Innovation Suffers At The Hands Of Private Label

March 3, 2021 | 4 min to read