The Fruits of Thought

A column offering insightful analyses and commentary on current trends, challenges, and opportunities within the produce industry, authored by the late industry expert Jim Prevor.

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New Foundation For Increased Produce Consumption Fraught With Challenges

October 17, 2022 | 5 min to read

The Fruits of Thought

Key to Moving Needle on Consumption

August 30, 2022 | 4 min to read

The Fruits of Thought

Restaurant Dining – Antidote To Heal A Less Civil Nation

August 2, 2022 | 5 min to read

The Fruits of Thought

There’s Much More to Grapes Than Just Buying And Selling

July 7, 2022 | 4 min to read

The Fruits of Thought

Remembering Diana Levine

May 31, 2022 | 5 min to read

The Fruits of Thought

Building Prosperous Industry Future May Conflict with Desire to Increase Consumption

May 4, 2022 | 4 min to read

The Fruits of Thought

The Redemption of Scrooge And its Lessons for Business Success

April 5, 2022 | 4 min to read

The Fruits of Thought

Attention Must Be Paid: The Passing of Mel Schwartz

February 22, 2022 | 4 min to read

The Fruits of Thought

The Reality of A Parent’s Limitations

December 8, 2021 | 4 min to read