Fyffes Launches Summer Pineapple Campaign in Europe, UK

Fyffes is launching a “Brighten Up Your BBQ” shopper campaign across 61 Globus stores in Germany, putting pineapples at the heart of summer grilling season. Running for four weeks, the in-store activation will feature displays, social media support across Instagram and Facebook, and promotional activity through leaflets.

Shoppers will also be invited to take part in an online competition by scanning a QR code and answering a simple question for the chance to win one of 10 grills.

Fyffes also plans to roll out summer pineapple shopper campaigns in the U.K. and Ireland.