Produce Takes Center Stage Super Bowl Weekend

As Super Bowl weekend took over San Francisco, You Fortified by Daryn Mayer, a media, content, and experiential platform, brought produce and plant-based eating into the spotlight with a high-energy pre-game pop-up designed to drive trial and awareness among athletes, influencers, media and tastemakers.

Hosted at Joe Montana’s Gold Bar Distillery, the event united leaders from the fresh produce and plant-based sectors with professional athletes, celebrities and media to showcase how better-for-you foods are winning at the intersection of performance, taste and lifestyle. Featured brands included Dandy Celery, from Duda Farm Fresh Foods, and Mushroom Squared.

Dandy Celery showcased the versatility of fresh celery with craveable creations — reframing celery from a simple vegetable into an elevated snacking and entertaining essential. Mushroom Squared showcased its mushroom square-shaped patties.

The event drew a standout guest list, including professional athletes and Super Bowl champions Jacoby Williams, Cozy Coleman, Dwight Howard, Bobby Taylor and Chandler Roman.