Duda Farm Fresh Foods Celebrates Century of Fresh Thinking

Duda Farm Fresh Foods, Oviedo, FL, a grower and processor of fresh vegetables, celebrates its centennial anniversary in 2026, marking a century of leadership in celery innovation, family farming, industry leadership and sustainable growth.

It all started in 1926 when Andrew Duda purchased 40 acres of farmland, and his sights were set on the American dream. The company has spanned six family generations, with five generations actively shaping their approach to growing, harvesting, and delivering high-quality fresh produce.

In 1953, Duda officially launched the Dandy brand, and in 1979, Duda expanded fields beyond Florida and began to offer celery, citrus, radishes, sweet corn, lettuce and more.

From its early adoption of advanced farming practices to the development of fresh-cut solutions and waterjet cutting technology, Duda has maintained a steady focus on improving flavor, efficiency and consumer satisfaction.

“Reaching 100 years is a milestone we owe to our dedicated team, strong industry partnerships, and commitment to innovation, all rooted in the Duda family’s unwavering dedication to quality, sustainability, and feeding families for generations,” says Mark Bassetti, president of Duda Farm Fresh Foods. “As we honor our 100-year legacy, we remain focused on growing the future through innovation, sustainability and family values.”

The company says its valued partners, the produce industry, and its dedicated team of employees, are the driving force behind its success.

The year-long celebration will feature advertising, retailer mailouts this spring, print and digital communications, new packaging rollout this summer, and a grand finale celebration at the IFPA Global Produce & Floral Show in October.

“Partnering with Duda means more than premium produce, it’s a partnership built on an entire century of trust, reliability, and fresh thinking,” notes Bassetti. “We are excited to celebrate this incredible milestone and the next 100 years.”