Eataly Elevates Mushrooms in Spring Campaign

The Mushroom Council and Eataly launched a three-month promotion spotlighting fresh mushrooms as a star ingredient in seasonal cooking. Rooted in the growing momentum of Mushroom Monday, the partnership spans three locations: New York City’s Flatiron store in April, Eataly Chicago in May and Eataly Los Angeles in June.

Eataly is a high-end Italian marketplace that attracts food lovers, home cooks and chefs with its curated mix of restaurants, counters and retail offerings focused on seasonal ingredients and culinary discovery.

As part of the promotion, each month kicks off with the Mushroom Council presenting a Monday evening “Mushroom Celebration” reception at Eataly that brings mushrooms to life for area food media, culinary professionals and content creators. The first event took place March 31 at Eataly Flatiron’s rooftop restaurant, Serra on the Roof.

Eataly’s campaign will highlight multiple mushroom varieties and promote popular mushroom dishes across its restaurants, fresh counters and grab-and-go cases.